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Marketing for the region is the central task of the Standortagentur Tübingen – Reutlingen – Zollernalb GmbH. The Standortagentur aims to promote and strengthen the international image of the Neckar-Alb region within the European Metropolitan Region of Stuttgart, as well as demonstrate the region’s appeal to visitors and investors. Partners of the Standortagentur include 33 cities and municipalities, three regional districts, the Neckar-Alb Regional Association, as well as the Reutlingen Chamber of Crafts (HWK) and Chamber of Industry and Commerce (IHK).